Hi All, and if you're logging in July 4th as I post this, Happy 4th of July! (Featuring Red, White & Blue Beads & Jewelry from our Shop in the photos here...)
Since I had such a great response to last week's post on the life of a jewelry entrepreneur, I thought I'd provide a few more tips -- this time on recommended sites for selling your designer pieces.
I haven't used all of these -- and it sure isn't an exhaustive list -- so please pitch in and share your thoughts about your own favorite places and ways to sell.
Etsy: OK, so I know I've mentioned Why I Love Etsy many times, but what's not to love? Tiny fees for posting and promotion, if you use their resources prudently; a ready-made (and beautiful) shop template; a wealth of back-shop tools to save you from the backbreaking labor of doing your own tracking, data-collection, invoices, shop design, and more. Not to mention it's the BIGGEST site for selling handmade goods on the planet. And there are so many things to help you succeed--supportive teams, blogs, trainings, colleagues, and more.
Ruby Lane: If you have higher-end jewelry, you should definitely consider selling with Ruby Lane. As the upscale handmade market for mainly jewelry and other high-end goods, you’ll get customers who aren't trying to bargain with you, and who understand the value of your beautiful work.
Artfire: Artfire is a gorgeous site and you would be in the company of very fine artisans if you post your work there. They do charge, like everyone else, but you can get started with a free 30-day trial and see how it goes for you.
Zibbet: Zibbet is smaller marketplace than most but still something to think about if you want to be able to sell without worrying about competition in every corner of the site.
Shopify: Over 15,000 stores use Shopify’s diverse platform to sell their stuff online, including photographers, physical product sellers and much more. You can get a 30-day free trial from them as well, to create a 'cool' and original onine marketplace for your handmade goods.
Pinterest: Pinterest is a fun and visual venue, and it's said a higher percentage of Pinterest users are actually BUYERS and not just shoppers. And because people can pick and choose which boards they want to follow, it’s easy for a Pinner to follow just the ones they’re interested in. That means if someone is following your board, they’re interested in seeing what gets added to that board in the future, and in that way it's sort of a built in, constantly updating marketing tool. (Of course you need to consistently add that content, so viewers stay interested.) We've been using Pinterest for some time with good success; if you use Etsy too, you can even track how much of your 'shopping traffic' comes from Pinterest!
Facebook: I think Facebook can be a tough road, but it does have promise. One study from 2012 showed that small businesses had a 38% increase in sales linked back to Facebook. But you have to be strategic. Facebook has a Happiness Index that shows a spike of 10% on Fridays. As a marketer, you can take advantage of this increase in sentiment by doing something creative, and doing it on the right day, at the right time. For example, you can invite your Facebook fans to promote their own Facebook pages, links to their blogs, Twitter, LinkedIn, Google+, etc. And while you have them logging in to promote themselves, they can be looking at beautiful images of your latest piece, linking back to your Etsy shop directly from Facebook, interacting with you to build a strong connection, and more. Etsy also shows you traffic that comes from Facebook, so you can experiment with it and see how much engagement it can bring to you and your shop.
These are our favorites. What do you think? And while you're exploring, stop on by our Pinterest & Facebook sites & LIKE/FOLLOW us, if you haven't already! And share your sites (& stories) with us too!
Happy Marketing! We hope you have a wonderful week. Until Next Time,