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red agateJust perfect for your Halloween creations -- these Red Agate Evil Eye beads are of stone that was formed from layers of silica from volcanic cavities. Agate is named after the Achates River (now known as the Dirillo River) on the island of Sicily, Italy, whose upper waters were an ancient source of this gemstone. Each strand offered here has 16 round faceted beads, with colors ranging from red to amber, as shown. Each bead is approx. 10 mm. with an approx. 2 mm. hole. Each strand is $10, but for a limited time, take 10% off with the code HALLOWEEN at checkout.


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simona archipelagoToday we introduce Simona Counts, an amazing jewelry designer we are honored to feature!

Simona was born and raised in Bucharest, Romania. A long career as a runway model and traveling the world opened the doors for her to get in touch with other cultures and ways of life, and defined her taste for colors, shapes and textures. Interestingly, she has a law degree and worked for several years in the field of Family Law; however, she found that it was not easy to deal with the often sad and difficult situations her clients faced. Making jewelry after her normal work hours brought her comfort and healing. At the beginning of 2012, she made the difficult decision to abandon the legal profession -- in an attempt to focus more on the creative aspect of her life.

Like many of us, her journey started with a 2005 visit to Tucson, Arizona, home to one of the greatest gem shows in the country. She just immersed herself into that "ocean of sparkling gemstones" (her words, and a great way to describe the place) -- and she knew then and there that there that there was no going back! 

The jewelry-making (once she had the gorgeous gem show stock) started out as a hobby, with a few pieces that were meant as presents for family and friends. Later on, her collections quickly grew from a few pieces that sold very fast at trunk shows, to hundreds of uniquely designed pieces that have been showcased in fashion shows, retail boutiques, collections, art galleries, fundraisers and big events such as Pebble Beach's 2012 Concours d'Elegance where she was invited to participate as a guest artist. In 2013 at the Primetime Emmy Awards, her original designs were prominently featured on display and gifted to celebrities; and in 2014, her creations were offered as prizes to all contestants of the Queen of the Universe Pageant! This year is going to be another big year for her -- as she has lots of invitations and events lined up. It has now been ten years since she started the journey -- and she's pleased to say that her passion for it is still growing.

simona citrineSimona's favorite materials are natural and organic. The rougher and less polished the gemstones are, the more she likes them. Somehow they all manage to make it into unique pieces that turn heads and keep the compliments flowing. Through trial and error, she learned to design pieces that she would enjoy wearing herself. This allows her to honor her true creativity, instead of producing something just to sell. That's what makes it Simona's art. If someone else loves it, she's flattered, but her true purpose is to generate unique designs that evolve and change as she does.

Inspired by color and mixing sophisticated style with the simplicity of primary shapes, she incorporates in her earthy yet elegant designs an organic approach using raw or minimally processed gemstones, freeform geode slices, natural pearls, Swarovski crystals, often set in textured metals like gold, brass, silver and copper. Each design is uniquely handcrafted with a passion for nature and all things beautiful.

simona aquamarine 2Speaking of uniqueness, most of her designs are one-of-a-kind, as she does not like to repeat an idea. She only re-creates a piece when asked to do so by friends or clients. Shown to the right is a special order she created for a client whose birthstone is Aquamarine. The pendant is a flawless 30.5ct antique cushion-cut aquamarine, set in vermeil (14K gold over sterling silver) and enhanced by 23 white sapphires. The aquamarine comes from the Santa Maria de Itabira mine in Brazil, where some of the highest quality specimens of brilliant blue stones are mined. 

In addition to learning as much as possible about gemstones (which fascinate her), she also loves experimenting with new techniques.

simona braceletHer style encompasses a wide range of techniques, from stringing pearls to cutting, shaping, hammering and aging/creating patina on all sorts of metals.She makes her own clasps, ear wires and other findings. Her latest endeavor is riveting, as you can see from the image here -- a casual leather bracelet with a rustic flair.

simona simonaSimona is so lucky to live in and work in Monterey, a beautiful coastal city in Central California. She and her husband bought their own little piece of paradise there in 2008, 1.5 miles from the coast of the Pacific Ocean. They added flowers, fountains and a bamboo "forest" in the back yard, a great place for their cat and dog to play hide-and-seek. Marked by thousands of years of history (Monterey was home to the Esalen Indians around 500BC) and surrounded by spectacular scenery (Big Sur, Carmel, Pebble Beach), the inspiration just keeps flowing to her.

The jewelry studio is located at the back of the house, a tiny, bright room facing east, where she likes to start her days watching the sunrise with a cup of frothing cappuccino, trying to slow down and organize the million different creative ideas that flood her mind.

I asked her what one thing she finds most frustrating in the jewelry design business. She said that one of her biggest is to make "certain" people understand the uniqueness of each and every piece that comes out of the hands of an artist; in addition to the expense of the materials, there are hours upon hours of creation, dedication, doing and undoing, etc. As she puts it, "You just can't compare a handcrafted product with something bought from a line of hundreds of identical products. Each handcrafted piece is unique and carries within the passion of the person who created it. You can't get that anywhere else and consequently, it comes with a slightly higher price tag."

simona pearlsWhen she encounters someone who just doesn't get it (as you, dear audience, surely do!), she politely explains what type of gemstones/materials were used to create the piece, where they were sourced from, what treatment they underwent, what techniques were used, how long it took to create that particular piece, and even the inspiration behind it. That seems to help a lot in making people understand the true value of a piece -- and subsequently, there is usually less effort to 'bargain' and 'haggle'.

You can find her stunning work at her web site: -- and also at her gallery on, a marketplace for unique made-to-order products created by a community of handpicked professional designers and makers:

simona druzyShe sells at local venues -- an annual fundraiser through Entre Nous Society, a high-end event geared towards raising awareness and funds for various causes. And she sells at a number of boutiques and art galleries in Carmel, Monterey and Pacific Grove, CA. This spring, she is excited to be launching her first bridal collection -- and is looking forward to participating in Bridal Shows, which would be an entirely new endeavor. 

There's also the 'ADORA Annual Holiday Trunk Show', which is now in its 7th year (!), taking place the first weekend in December -- at her home in Monterey. There, she has all the props, lighting, mirrors, etc. she needs to make the finishing touches on 6 displays of various collections, including a 'sale' table with pieces from older collections listed at hefty discounts. (Insert image of Sheila stamping her foot petulantly here, saying I WANT TO GO!!! Don't you?)  :-)

She also has a blog, , where she writes about gemstones, fashion trends, history, events, or whatever else catches her imagination. In January 2015 she started the Birthstones Series, dedicated to sharing as much interesting information as she can find about the gemstone of the month.

My advice after interviewing her? Check this woman out! She is truly talented and a wonderful role model for us -- and likely for many others!

Until Next Time,




+2 # Donna Gingrasso 2015-03-20 00:16
Simona is in a class all by herself. Her beautiful is as beautiful and classy as she is. She has grown to be one of my good friends in this industry, and I am honored to be her friend. She is an incredibly talented person, a giving soul, and a true giant in her field. I'm sure the legal field lost a valued employee, but I'm sure glad that the jewelry field has her now. Cudos to you Simona!!!
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+2 # somclaughlin2 2015-03-20 03:26
Thank you for these sweet comments, Donna! p.s. I left you a note on a different subject on LinkedIn if you have a chance to check it out.
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+1 # Tammy Esquivel 2015-03-30 13:31
Simona, I had no idea the extent and devotion you had to your business. I am embaressed to not have known. I thought that this was a local jewlery endevour. How amazing and wonderful to luv what you do, do something createive, and make a living at your passion. I am so impressed ! I knew your work was amazing and beautiful but this article make your are all the more wonderful. Conratulations to you and your sucess!!!
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0 # SRO Sheila 2015-03-31 01:30
Thank you for commenting, Tammy!!
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