The holiday season is upon us! This is the time when all good people who appreciate artisans and crafters to head to their favorite venues -- as a great alternative to big box store purchases, as a way to support the arts, and a way to get unique and very special gifts for their loved ones and/or themselves. For you jewelry designers and artisans out there, how about a sparkly, snazzy red Czech bead necklace for those who like to make a bold statement? Or an exotic Lapis Lazuli stone necklace for your fun Bohemian friends and customers? Your buyers are likely much like ours – they come to us for the distinctive gifts they can’t find anywhere else. Bouncing off a great little article on Holiday Campaigns we ran across from Etsy, here are some great ideas for better matching up your talents with your customers’ needs and interests, and of course, for getting the word out there so everyone knows what you have to offer!
• Think of how to make your jewelry more ‘giftable’, and then ‘pitch’ it your social media ads, web site or other venues accordingly. Be playful and creative with tags like ‘for your bohemian best friend’, or maybe ‘for that special guy’ if you have designs for men as well as women.
• Set a goal to feature a new theme or ‘gift category’ every week during the holidays. You could feature ‘jewelry for every budget’, or ‘rings and things’, or ‘holiday dress-up stuff’, or whatever is appropriate for your line/s.
• Customize your packaging for the season, with a special gift-wrapping service, including gift tags with your logo.
• Do you have small items like earrings that could be marketed as stocking stuffers or small gifts that would be perfect for co-workers, teachers, gift-exchange events, etc.? If so, capitalize on that idea.
• Assuming you have some ready-to-ship items that could be sent at the last minute, target the procrastinators with a ‘Last Minute Gift’ message.
While you’re working feverishly away, we also advise you to nurture yourself. This time of year can be pretty stressful between continued work obligations and preparing for family/friend celebrations and gift-giving, all while adding in new strategies for optimizing sales! In a couple of previous posts, we talked about managing time to focus on the most important priorities (Time, Time, Time) – and about how to Get Ready for the Holidays with a fun ‘scented home’ idea. Check those out if you’re interested.
Until Next Time,