Why Amazon’s Website Is Old Fashioned

Why Amazon’s Website Is Old Fashioned – Amazon is one of the biggest and most popular online retailers, but their website is surprisingly old fashioned. In this blog post, we take a look at why this is the case and what they could do to update it.

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Amazon’s website is old fashioned for a number of reasons. One reason is that it uses an outdated design. The layout is not responsive, meaning that it does not adjust to different screen sizes. This can make it difficult to use on mobile devices. Furthermore, the website uses a lot of text and links, which can be confusing for users. Another reason why Amazon’s website is old fashioned is that it does not offer many features that are common on modern websites. For example, there is no search function, and the navigation is not very user-friendly. Finally, the website does not have a social media presence, which is increasingly important for businesses.

What is Amazon?

Amazon is an online retailer that was founded in 1994. The company started out as an online bookstore, but soon began selling a wide variety of other products, including electronics, furniture, and apparel. Amazon has become one of the largest and most popular online retailers in the world, with millions of customers worldwide.

Despite its popularity, Amazon’s website design is quite old-fashioned. The site uses a simple layout with few images or graphics. This minimalistic approach may be intentional, as it allows the company to focus on its core functionality: selling products. However, it also means that Amazon’s website looks dated when compared to other contemporary e-commerce sites.

Amazon’s Website

Amazon is a company that many people love to hate. They are often criticized for their business practices, their treatment of employees, and their unfair competition with small businesses. However, one area where Amazon has always been behind the times is in the design of their website.

While other ecommerce sites have embraced modern design principles, Amazon’s website looks like it is still stuck in the early 2000s. The layout is cluttered and confusing, the graphics are dated, and the overall look is just not very appealing.

There are many theories as to why Amazon has not updated their website design, but the most likely reason is that they simply don’t need to. Amazon is so dominant in the ecommerce space that they don’t need to worry about making their site more attractive to shoppers. They will continue to make billions of dollars in sales even if their website looks like it was designed by a 12-year-old.

If you are looking for a more modern and user-friendly ecommerce experience, there are plenty of other options out there. You would be better off shopping at almost any other site than Amazon.

Amazon’s eCommerce Strategy

Though Amazon has been around since the mid-1990s, their website design has remained largely the same. In fact, when compared to other eCommerce sites, Amazon’s looks downright old-fashioned. So why hasn’t Amazon updated their website design?

The answer lies in Amazon’s eCommerce strategy. Unlike other retailers who are focused on selling physical goods, Amazon is primarily a platform for other businesses to sell their products. This means that they don’t need to worry as much about things like design and branding, because their customers are coming to them for the convenience of the platform, not for the look of the website.

Of course, this doesn’t mean that Amazon’s website will never change – as the company continues to grow and evolve, so will their website. But don’t expect any major overhauls anytime soon.

Why is Amazon’s Website Old Fashioned?

There are many reasons why Amazon’s website appears to be old fashioned. One reason is that they have not updated the look and feel of the site in quite some time. Another reason is that they rely heavily on text links instead of graphical buttons and icons. Additionally, the layout of the site is very simple and straightforward, which can make it seem dated.

Amazon’s User Experience

Poor user experience is one of the main reasons why Amazon’s website is old fashioned. Amazon’s search engine is not as good as other sites, the site design is outdated, and the site navigation is confusing. All of these factors make it difficult for users to find what they are looking for on Amazon. In addition, Amazon does not offer many features that other e-commerce sites do, such as customer reviews and ratings. This makes it difficult for users to trust Amazon as a source for product information.

Amazon’s Web Design

While Amazon’s website might not look like it’s from the cutting edge of web design, there are actually a lot of good reasons for its less-than-innovative appearance. For one thing, the simpler design is easier to load and navigate on mobile devices, which are vital for Amazon since so much of its business is now conducted via mobile devices. Furthermore, a plainer design is less likely to turn off potential customers who might be put off by a more flashy or cluttered site. Finally, Amazon’s focus on usability means that it is constantly testing and tweaking its site design in order to make sure that it is as user-friendly as possible, and a simpler design makes that process easier. So while Amazon’s site might not win any prizes for style, it is actually quite effective at achieving its primary goal: selling products.

Amazon’s Mobile Strategy

Amazon’s website is notoriously old-fashioned, and the company has been slow to invest in mobile. This has led to criticism from investors and analysts, who argue that Amazon is missing out on a huge opportunity by not catering to mobile users.

Amazon does have a mobile app, but it is not as comprehensive as the apps offered by rivals such as eBay and Walmart. The app is also not available on all devices, which limits its potential reach.

Amazon’s lack of focus on mobile is surprising given the company’s otherwise strong track record of innovation. It is possible that Amazon is deliberately avoiding the expense of developing a more sophisticated mobile offering, instead choosing to focus on other areas such as its Prime membership program or its drone delivery service.


In conclusion, Amazon’s website is old fashioned because it does not use modern web design trends, it is not responsive, and it is not optimized for mobile devices. While Amazon has made some changes to its website over the years, it has not kept up with the latest trends in web design. As a result, Amazon’s website is not as user-friendly or as visually appealing as other online retailers.

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